Kitesy Martin jewelry is an eco-responsible upcycled jewelry brand.
It was created in 2018 by Kitesy Martin, a former stylist for Balmain and Balanciaga and a graduate of decorative arts in Paris.
The concept of the brand is simple, give new life to dormant jewels by disassembling them then reassembling them in order to create new vintage pieces.
The parts are carefully selected by Kitesy and are then disassembled, cleaned and reassembled to create new unique pieces.
In the same spirit, the brand also offers upcycling kits with a masterclass (online at the moment) which allow customers to create new pieces themselves from their own jewelry, using Kitesy.
The main idea of this creative process comes from the circular economy and more precisely from recycling.
This consumption alternative aims to reduce waste and reuse materials and natural resources.
It is finally another way of consuming , more responsible and more respectful of the environment, where waste finally becomes new resources.
Kitesy Martin jewelry offers new collections very regularly with a different theme for each drop. The result is a real work of inspiration and research with moodboards for each collection.
Researching jewelry to upcycle is also a very important step. Indeed, for Kitesy, the quality of its pieces is essential, it only selects jewelry made of noble materials such as gold-plated or silver-plated brass.
Entrepreneur and self-taught, Kitesy Martin takes care of everything, from the creation of jewelry to communication and the purchase of raw materials.
Another particularity of this upcycling brand is its promotion, it is done mostly on social networks by Kitesy, especially via Instagram, where she shares daily all her research, her stages of creation and the backgrounds of her brand.
Kitesy Martin Bijoux also collaborates with major brands such as Nike.
For the occasion of the release of the Nike D / MS / X, the brand released a collection in the colors of the basketball and the first 150 buyers of the pair had the chance to receive a jewel of the drop.
The brand is mainly sold on its eshop but has also been exhibited in a corner at the Citadium , rue de Caumartin in Paris.
It is with brands like this that our way of consuming can truly change and move towards more sustainable and responsible consumption!
We let you go check his Instagram @kitesy_martin_bijoux !
