From Saturday May 22 and until May 29 , Melissa will be in collaboration with Choose , a conscious retail platform.
The concept of the site is to highlight brands that have meaning, values and that are aware and willing to act for tomorrow.
They offer carefully selected lifestyle, wellness and fashion brands and products in the form of pop-up sales .
The idea is to highlight virtuous brands to meet a new consumer need .
This platform responds to a real demand, that of a more conscious and responsible consumption with a real evolution of the market.
Today, around 85% of French people say they want to consume more responsibly.
It is to this need that Choose responds, by selecting more environmentally conscious brands .
To help the consumer, Choose describes the universe of brands with keywords such as “handmade”, “sustainable” or “eco-friendly”. This allows consumers to directly target the brand that meets their needs.
Melissa is indeed an eco-responsible brand , its products are made of approximately 30% recycled materials and are 100% recyclable .
Here is a short video that explains all this in more detail: https://youtu.be/DIIgP2tBwbk
Seven of our models will therefore be available with a promotional advantage of 15% and in limited quantities on the Choose site for a period of one week.
The models present on the site will be:
You can go and check the models on Saturday on @choose_app and @melissashoesfrance !
On the occasion of this collab, Choose & Melissa set up a contest with the media @tapage on their Instagram page, a media engaged on many subjects.
Three Melissa models are therefore up for grabs on the Instagram pages @tapage @choose_app and @melissashoes , don't hesitate to participate and talk about it around you!
